Aldoblog

A little while ago Andersen Consulting renamed themselves Accenture, and announced it with a bunch of SuperBowl ads. I remember having conversations with other folks in marketing, about what a terrible idea it was to change from a name that had a lot of brand equity and recognition to something new.

Now the folks behind the name change look like rocket scientists, eh?
Accenture
Andersen To Be Charged

This entry was posted on Wednesday, March 13th, 2002 at 8:41 am and is filed under Media, Politics & Law and Technology . You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.