September 2007

Holy afterburners, Batman!

by Michael Alderete on 9/5/2007 · 11 comments

Today Apple announced a whole series of changes to its lineup of iPods, including improvements and a price reduction for the iPod I recommend for audiobooks, the 4 GB iPod nano.

But the most interesting news, to me, was about the iPhone, at the end of the event. From Steve’s lips to our ears (via Macworld):

“We’re on track to ship our millionth iPhone by the end of this month, and so to get ready for the holiday season, here’s what we’re going to do: The vast majority of customers want the 8GB iPhone. So today, we’re going to focus on just the 8GB model. [And] the 8GB isn’t going to sell for $599, it’s going to sell starting today for $399. We want to put iPhones in a lot of stockings this holiday season.”

So (a) the iPhone is selling incredibly well, getting to a million units in under three months. And (b) if they were selling well before, how well are they going to sell at $200 less? I predict 4-5 million iPhones sold by the end of the holiday season.

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