Microsoft packaging parody video

by Michael Alderete on 3/1/2006

OK, lots of people are pointing to this “parody” video, Microsoft Redesigns the iPod Package, but since it involves the iPod, I thought I’d call a little more attention to it.

Microsoft Redesigns the iPod Package

It’s funny because it’s true, and because the music is perfect. But it’s also interesting because it perfectly illustrates the differences between the Apple and Microsoft design aesthetics — and I’m not talking about packaging. The iPod is so well done not because it’s had so many features added to it, but because it has had so many taken away. The saying “Less is more” is no less true for being cliché.

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The iPod shuffle ad is genius

by Michael Alderete on 3/29/2005

I don’t think you can fully appreciate the genius of the latest iPod shuffle ad until you’ve been watching the NCAA Tournament in a sports bar with a zillion TVs, and the spot is suddenly on 20+ screens all around you, especially if they have the sound turned up.

I dunno if anyone thought of that scenario when they decided to run the spots during the Tournament, but if they did, all I can say is wow.

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Stop stealing feed

by Michael Alderete on 4/10/2003

Not too long ago a big media executive whined about how people who used TiVo were stealing. I love my TiVo, and I skip stupid commercials, so I guess that makes me a thief.

There is an antidote to that, for the networks and their advertisers. Stop showing stupid commercials. Show good ones instead. A new Honda ad is a great example. This commercial is so good, the opposite of skipping it is happening. I’m recommending it here, and in e-mails to friends. And I’m not the only one.

So stop your stinkin’ whining, Mr. Kellner, and start turning out stuff people want to watch.

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