butter

Where the promo parties went, part 1

by Michael Alderete on 10/3/2003

Yesterday at 3pm Rochelle asked me if I wanted to go out, to a party she had seen posted on Chowhound.com, at a local bar, Butter. She included the description of the event, which explained that the Food Network was going to be there, shooting footage of Butter’s unique approach to bar food, and there would be free food samples and giveaway goodies. Most importantly, there would be 25¢ pints of beer, and $2 cosmos. I was in like Flint, as they say.

I got there before Rochelle, and watched the Food Network crew of three methodically lighting and shooting individual servings of Butter’s food, which Butter calls “White Trash Bistro cuisine.” I.e., Spaghetti-O’s, corn dogs, Frito pie, Tater Tots. That sort of thing.

Now, Rochelle and I both have a high appreciation for the possibilities of that kind of food. In the right hands, re-imagined, it could be amazing. Indeed, one of our favorite dishes at Memphis Minnie’s is the Frito pie, because it’s Bob’s own chili on the Fritos, and Bob’s chili is amazingly good.

Alas, Butter is literally opening cans of Spaghetti-O’s, and canned chili, and bags of Tater Tots, etc., and heating ‘em up before serving. Worse, they’re mostly using a microwave to heat them up. Microwaved Tater Tots are not good. Only the corn dogs were decent, and even those would have been better if they’d been deep fried, the way god intended.

Fortunately, you have enough 25¢ beers and you stop worrying about the food. The beer was Pabst, but at 25¢, it’s hard to complain. And the bartenders were all friendly and fun, we had a good time talking to Frank in particular.

The best part, to us, was the giveaways. We each got a baseball cap with the bar logo on it. Truly, I have reached the pinnacle of head attire, now that I have a hat that says “butter” on it. Everything’s better with butter, so I plan to wear the cap everywhere.

{ Comments on this entry are closed }