What isn’t Apple, audiobooks, or alcohol is probably cats.
On Tuesday, in an open letter Thoughts on Music, Steve Jobs responded (accidentally ;-) to my prior post calling on Apple to license FairPlay to other device makers. It’s a brilliant piece of writing, as all the best propaganda is, covering a lot of ground concisely and persuasively. Other people have analysed Thoughts on Music in more detail than I care to; I’ll confine myself to three points.
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Rochelle and I ate lunch today at a new restaurant called Medicine. The food is Japanese Zen monk vegan, called “new-shojin.” The flavors are delicate, subtle, and quite good once your brain and palate adjust.
What’s kind of funny is the weird visual sensation I had while eating. The restaurant has an Asian-style glyph, which the staff all wear on their black shirts (photo at right). The glyph, rendered in white, has shape elements to it — most of a cross-hatch, loop-ish strokes at three corners — that it looks, out of the corner of your eye, like the Macintosh Command symbol: ⌘
So, the effect — of the clean lines of the restaurant’s brightly-lit interior, and of the couple dozen staff whizzing around in their black pants and black shirts with the Command symbol on it — is that you’re eating in the Apple Store.
Zen vegetarian food, beautifully prepared and presented, served in a clean, simple environment. I think Steve Jobs would be a fan.
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Since I write about Mac OS X so often, it seems mandatory to post something about Apple’s announcement this week that they would be moving the Macintosh platform to use Intel microprocessors. Most of the insights and big ideas about this have already been written, so my thoughts are mostly about, well, me.
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Like a lot of other Mac aficionados, I followed yesterday’s announcements by Apple quite closely. A lot of people are writing about them, so I’m just going to jot down a couple of thoughts I’ve had that I haven’t seen elsewhere.
But first: I think the Mac mini is a grand-slam; I expect Apple to sell a million units a quarter through the rest of this year (assuming they can make that many), with only a modest impact (cannibalization) of sales of existing products. Most of these will be to first-time Mac owners. The price point and the packaging are both trying to suggest that the Mac mini is an impulse buy (even if the idea of switching platforms on an impulse is ridiculous).
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