The thing is, when I downloaded the ~175 meg update, and opened the disk image, there were five updated applications, but none of them were the updated TiVo Transfer. WTF?

Turns out you just need to run the main Toast application, and use the Extras menu to activate TiVo Transfer. The updated application will be written to the same directory as Toast.

Currently there is only one article in the section, Playing BitTorrent Downloads on a TiVo Series 3, reflecting a new trick that I figured out for my TiVo, namely downloading video from the Internet and playing it back, in high-definition (HD). It’s not nearly as easy-to-use as iTunes and an Apple TV, but it does work, and with the much wider variety of video content available on the Internet, something that iTunes can’t handle.

Playing BitTorrent Downloads on a TiVo Series 3

The article covers installing and configuring TiVo Desktop software on your computer, downloading video from the Internet using Miro, converting it to a TiVo-compatible format with VisualHub, and transferring it to your TiVo for playback.

Currently the instructions are Mac-only, but a reasonably savvy person could easily figure out how to use them on a PC, with slightly different software (pointers are given in the article).

I agree with everything he wrote

That doesn’t change my conclusion that I won’t buy any more content from the iTunes Store until I can play it on my Sonos and TiVo systems. I don’t care if the source of the issue is Apple or the record companies, I only care that I can’t play it on devices I own and enjoy using.

If Steve is serious about offering non-DRM-wrapped content on the iTunes Store, there should be non-DRM-wrapped content on the iTunes Store

There are non-big four labels ready to do away with DRM yesterday, including those behind artists like Sarah McLachlan, Barenaked Ladies, and Avril Lavigne. Steve’s letter is currently undermined by the lack of any unprotected content on the iTunes Store. If he’s serious, that should change. That would put additional pressure on the big four labels to think about dropping DRM, as well as reduce pressure from the groups that are currently after Apple to open up FairPlay, redirecting it at the same big four. That seems like such a big win for Apple, I expect it to be their next move in this particular game.

The “big four” have to change something

The heart of Steve’s argument goes basically like this: (a) All DRM systems rely on secrets. (b) Once the secrets are known, it is possible, common, inevitable that the DRM will be broken, worldwide. ( c) If the DRM is broken, Apple is required by contract to rapidly fix it, or lose the ability to sell the majority of the music in the iTunes Store. (d) Licensing FairPlay means more people have the FairPlay secrets, which increases the risk of the secrets escaping. (e) The increase in risk is not acceptable, which is why Apple won’t license FairPlay.

That’s a pretty strong argument. It’s hard to suggest that Apple should significantly increase their business risk to assist their competitors, by licensing Apple technology to let those competitors improve their products. Yeah, it would be good for customers too, but the current situation, as Steve points out, only causes problems for 3% of people’s content. It’s a trade-off, and it’s reasonable for Apple to come down on the side of Apple.

The big four record companies are already suggesting that Apple is wrong and should work to license FairPlay. Fine. All they need to do is take ( c) above out of the equation. That’s something totally under their control, and if they are serious about wanting to see interoperability, instead of dropping DRM entirely as Steve suggests, then they need to put their lawyers were their mouthpieces are.

As Roman Strauss said in Dead Again, I think this is all very far from over.

1. Running into the wall of customers’ other (non-Apple) devices slows sales. Requiring people to give up things they like is more likely to lose sales than to convince them to buy new Apple stuff.

I’ve spent more than $400 on the iTunes Store, but I stopped buying FairPlay protected tracks 10 seconds after I realized they wouldn’t play over my new Sonos music system. And I won’t buy movies or TV shows from the iTunes Store because they can’t be played over the network via my TiVo.

I’m not going to buy an AirPort Express or an Apple TV for the privilege of buying content from the iTunes Store. Those devices do not work as well as my Sonos and TiVo, not even close. Instead, I’ll simply buy CDs, and keep my basic cable and Netflix subscriptions.

2. Apple is going to have to do it eventually. Too much success means lawsuits and government action, neither of which is good for business.

With the success Apple has had with the iTunes Store, they have or will reach a level that some will consider a monopoly. That in turn will bring consumer lawsuits and government intervention. It’s already happening in Norway, the Netherlands, and other European states. There’s a U.S. iTunes lawsuit, too. This is a headache Apple doesn’t need.

3. Apple is going to have to do it eventually. Too much success will turn the competitive market into “everyone but Apple.”

This happened to Microsoft. “Everyone but Microsoft” is constantly trying to make effective alliances, and constantly showing up to testify in lawsuits (see the previous item). While it hasn’t lead to Microsoft’s downfall, it has added drag to their momentum.

The efforts of Apple’s competitors have to date been pretty laughable, but when their current partners, the record companies, start saying they might consider selling music without DRM attached, it’s not because they’re happy with the status quo. Apple is so successful at selling music right now that Apple is in the driver’s seat, and that’s not something the recording industry has historically been good at accepting. At some point, “desperate times, desperate measures” will apply. And when your partners start conspiring against you, you’re fucked.

4. Apple is apparently already doing it.

Apple has apparently already licensed FairPlay to NetGear. A step in the right direction. There is a rumor this is the first of many.

5. People will like Apple more.

Customers. Partners. The market as a whole. Yeah, this is kind of touchy-feely, but if Apple opens up FairPlay voluntarily, before they are forced to, it will generate goodwill and positive buzz, and in the Internet age, that can spread pretty far and wide. Remember that the iPod didn’t start out as an iconic device, and a large part of its spread and success came from the same people who will be happy to see FairPlay opened up.

There is an antidote to that, for the networks and their advertisers. Stop showing stupid commercials. Show good ones instead. A new Honda ad is a great example. This commercial is so good, the opposite of skipping it is happening. I’m recommending it here, and in e-mails to friends. And I’m not the only one.

So stop your stinkin’ whining, Mr. Kellner, and start turning out stuff people want to watch.