I’m a firm believer that voting with your dollars is the most effective way to influence the actions of giants. If everyone started buying In-N-Out burgers instead of Big Macs, you can bet that McDonald’s would improve the quality of their product in response.
This channel is all about leveraging my preferences via your wallet. If you’re a fan of high quality items, foodstuffs, and services, then you may find some good information here, especially if you live in the Bay Area. I.e., you win.
And if I can turn other people onto the things I like, like truly outstanding croissants or BBQ, perhaps there will be more of them in the world. I.e., I win.
So, check my recommendations out, and if you give them a try, be sure to tell them that Michael and Rochelle sent you.