Not too long ago a big media executive whined about how people who used TiVo were stealing. I love my TiVo, and I skip stupid commercials, so I guess that makes me a thief.
There is an antidote to that, for the networks and their advertisers. Stop showing stupid commercials. Show good ones instead. A new Honda ad is a great example. This commercial is so good, the opposite of skipping it is happening. I’m recommending it here, and in e-mails to friends. And I’m not the only one.
So stop your stinkin’ whining, Mr. Kellner, and start turning out stuff people want to watch.